FAQ
A set of questions with their answers on a page. The format matters more than the label: a question as a heading with its answer directly beneath it is the easiest thing on a page for an answer engine to lift.
We work on this: On-Page SEO Services
FAQPage Schema
Structured data marking a page’s questions and answers as such. Google stopped showing FAQ rich results for most sites in 2023, so it no longer earns a visual result. It survives as an AEO technique, not an SEO one.
We work on this: Answer Engine Optimization (AEO)
Featured Snippet
The answer block Google shows above the organic results, taken from a page it has already indexed. Selected per query, not per page. Full definition, examples and application
We work on this: On-Page SEO Services
Feed
A structured file of product data sent to a shopping or advertising platform. On most ecommerce sites the feed, not the website, decides what appears in product results.
We work on this: eCommerce SEO Services
Back to the full glossary, or read how we build them in From Zero to Hero.