Nobody can sell you a compliant website.What you can have is a site with no known barriers.
A web accessibility solution that fixes the structure rather than covering it: advice, coordination, and the structural work we do ourselves.
Accessibility lives in your HTML. Headings, labels, alt text, keyboard focus and contrast. A script added on top cannot rewrite what it did not write, and we will not pretend otherwise.
What is sold, and what the problem actually is
What most of this market sells
A script you add to your site that promises compliance. It runs, a small icon appears, and the problem is declared solved without anyone reading your code.
It is fast, it is cheap, and it is not what it says it is.
What accessibility actually is
Structure. Headings in order, form fields with labels, images with meaningful descriptions, controls reachable by keyboard, focus you can see, contrast you can read.
All of it lives in your HTML, and that is where it has to be fixed.
The part of this market worth understanding before you buy
Nobody can sell you compliance, and you should be careful of anyone who tries
In January 2025 the Federal Trade Commission brought an action against a leading accessibility widget vendor, and in April 2025 approved a final order requiring a $1,000,000 payment. The finding was that claims the product could make any website compliant with the accessibility guidelines were not substantiated. The order bars the company from making those claims without evidence. It is a matter of public record.
This is not an argument that automated tools are useless. They are genuinely good at finding certain categories of problem quickly, and we use them. It is an argument that an automated layer cannot fix structure it did not write. Missing labels, wrong heading order, unlabelled controls and keyboard traps live in the markup, and a script sitting on top of the markup cannot rewrite them reliably.
Which is why we do not sell a compliance guarantee. Accessibility is a state your site is in on a given day, across thousands of elements, and it changes every time somebody publishes a page.
Find out where your site stands
Start with a free automated scan, and know what it is worth
An automated scan is a useful first look and a poor last word. Run it below and you will get a fast read on the problems a machine can detect on your homepage.
What it finds well: missing image descriptions, colour contrast failures, form fields with no label, empty links and buttons, and missing page structure.
What no automated scan can tell you: whether your image descriptions are actually meaningful, whether someone can complete your checkout using only a keyboard, whether your error messages are announced to a screen reader, or whether your site is usable by a real person with a disability. Studies consistently put the share of accessibility criteria that can be tested automatically at well under half.
So treat the result as the start of the conversation. A clean scan is not compliance, and a failing scan is not a catastrophe. Both need someone to read them.
The scan is run by a third-party tool and it reports what a machine can detect. We will read the result with you, including the parts it could not test, and tell you plainly whether you have a small job or a real program.
How we work on this
What we do
We advise and coordinate. We establish what state your site is in, what the practical exposure is, and what the work actually involves. Then we manage the specialists who do the remediation, and we stay accountable for the outcome.
And we do the overlap ourselves, because a large part of accessibility is the same work as technical SEO.
What we do not do
We are not an accessibility-only firm, we do not employ certified auditors, and we will not tell you otherwise. Full conformance testing, assistive technology testing with real users and legal opinion belong with specialists.
Knowing where our competence stops is part of the service.
The overlap we handle ourselves
Semantic structure
Headings in a real hierarchy, landmarks, lists that are lists. A screen reader navigates by structure, and so does a search engine, which is why this is one job rather than two.
Image descriptions
Alt text that describes the image for someone who cannot see it, rather than a keyword or a filename. Useful to a person, useful to a machine, and almost always missing at scale on a large catalog.
Link and button text
Controls that say what they do rather than “click here” or “read more”. Ambiguous link text is a genuine barrier and a wasted ranking signal at the same time.
Forms and labels
Every field labelled, every error explained in text rather than in colour alone. This is where most real abandonment happens, for everyone, not only for people using assistive technology.
Document structure at scale
The same fixes applied consistently across thousands of product and category pages, in batches, which is exactly how we do catalog work already.
Coordination and review
Briefing specialists properly, checking what came back, and making sure it survives the next template change. Accessibility decays the moment nobody owns it.
Every one of these is also technical SEO work. Structure that a screen reader can navigate is structure a crawler can navigate, and increasingly structure an AI assistant can quote. Doing it once serves all three, which is the most underrated argument for accessibility there is.
How an engagement runs
Find out where you stand
An automated scan for the machine-detectable problems, read alongside a manual look at the journeys that matter: your main navigation, a product page, a form, a checkout.
You get a picture, not a score to frame.
Decide what is worth doing first
Not every finding is equal. Barriers that stop someone completing a purchase or an enquiry come before decorative contrast failures, and we sequence accordingly.
The interpretation is the part that matters.
Fix it where it lives
We handle the structural work that overlaps with our own discipline, and coordinate specialists for the rest. Then we make sure your team knows how to keep it from sliding back.
In the markup, permanently, not in a layer on top.
Who this is for, and who it is not
It fits businesses who have received a demand letter and need to understand their actual position, ecommerce operations with large templated catalogs where one fix reaches thousands of pages, companies who installed a widget and are no longer sure what it covers, and teams who want the structural work done properly alongside their search work.
We will say no when:
- You want a compliance guarantee. It does not exist, and the market that sells it has been fined for saying otherwise.
- You need certified conformance testing or an expert legal opinion. That is a specialist firm and a lawyer. We will help you brief them.
- You want the cheapest thing that makes the problem look handled. That is how organizations end up exposed and surprised.
- Nobody will own it afterwards. Accessibility decays with every new page. Without an owner you are buying a snapshot.
Where this sits beside the rest
The structural half of this work is technical SEO, and if you want the whole picture assessed rather than one dimension, that is an SEO audit, which covers accessibility-adjacent structure as part of its technical dimension.
On a large catalog the same fixes are applied at scale the way we do all ecommerce SEO work, and legible structure is also what lets AI assistants read and quote your pages correctly. The broader practice is on the services page.
Questions we get asked
Q. Can you make our website 100% compliant?
No, and neither can anyone else, which is worth knowing before you buy anything in this market. Accessibility is a state your site is in across thousands of elements on a given day, and it changes every time somebody publishes a page or a template is updated. What is achievable is a site with no known barriers on the journeys that matter, a team who knows how to keep it that way, and a documented record of the work. Anyone selling a guarantee is selling something that cannot exist.
Q. Why is 100% compliance in accessibility so difficult?
Three reasons that compound. The guidelines include criteria that require human judgement, such as whether an image description is meaningful or whether an error message makes sense, and judgement cannot be automated. Your site changes constantly, so a perfect result on Monday is a different site by Friday. And third-party components you did not build, from embedded video players to payment widgets, carry their own problems that you can influence but not fix. The honest goal is no known barriers and a process that catches new ones.
Q. Do accessibility overlays and widgets work?
They do some things well and they cannot do the thing they are usually sold for. An automated layer can adjust presentation, offer contrast and text sizing controls, and catch certain omissions. It cannot reliably rewrite the structure underneath it: heading order, form labels, keyboard focus management and the semantics of custom controls all live in the markup. That is why an overlay does not remove legal exposure, and why the accessibility community has been consistently critical of them being sold as compliance.
Q. Is web accessibility legally required?
For most commercial websites in the United States the practical answer is yes, through the Americans with Disabilities Act, with public sector bodies and some sectors carrying more specific obligations. The guidelines themselves are the standard courts and regulators reference. We are not lawyers and we will not give you a legal opinion: if you are facing a demand letter or a claim, you need counsel, and we will work alongside them rather than pretend to replace them.
Q. What does an accessibility audit actually involve?
Automated testing to catch the machine-detectable failures quickly, then manual testing of the journeys that matter: navigating without a mouse, checking that focus is visible and logical, confirming that errors are announced, and reading the page the way assistive technology reads it. The automated half is fast and cheap. The manual half is where the findings that matter come from, and it is why a scan and an audit are not the same thing.
Q. How does accessibility affect SEO?
They overlap more than most people expect, because both depend on structure. Heading hierarchy, meaningful link text, image descriptions, form labels and semantic markup all serve a screen reader and a crawler for the same reason: they make the page legible to something that cannot see it. That overlap is the part we do ourselves. It is also why accessibility work usually improves how AI assistants read your pages, which is a benefit almost nobody mentions.
Q. Do you do the remediation yourselves?
We do the structural work that overlaps with our own discipline: semantics, headings, alt text, link and button text, form labels, and applying those fixes consistently at scale across large catalogs. For full conformance testing, assistive technology testing with real users and anything requiring certified expertise, we coordinate specialists and stay accountable for the result. We would rather tell you where our competence stops than take the whole budget and learn on your site.
Q. We have a widget installed already. Should we remove it?
Not necessarily, and not as the first move. Some of what it provides is genuinely useful to some users. The important thing is to stop treating it as your accessibility program, find out what is actually wrong underneath it, and fix that. Removing the widget without fixing anything leaves you in a worse position than you started. Decide about the widget after you know what it has been covering.
Q. How much does this cost and how long does it take?
It depends on the size of the site, how much is templated, and how much of the work is structural rather than one-off. A site built from a small number of templates is far cheaper to fix than one assembled page by page, because a template fix reaches thousands of pages at once. We agree a fixed figure before anything starts, and if the honest answer is that you need a specialist firm rather than us, we will say so.
Q. Where do we start?
Run the scan on this page for a fast read on the machine-detectable issues, then have a conversation about what it did and did not cover. That combination costs you nothing and it is enough to tell whether you have a small structural job, a significant program, or a site that is already in reasonable shape.
Start with a conversation
Thirty minutes on what prompted the question, what you already have in place, and what your actual exposure looks like. If a demand letter is involved, tell us early. It changes the order of everything.