To be clear, Paid Search, also known as Pay-Per-Click (PPC), is the process of gaining website traffic by purchasing textual ads on search engines, and the logic behind it can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
So, because you pay for each click, you want to make sure to drive quality traffic (targeted audience) to your website, therefore you need to ensure that you identify the most appropriate keywords/key phrases, the ones with the highest search volume and mostly used by your prospect customers, which perfectly match with the content of your website so that through the textual ads displayed on the search engine, you can drive qualified traffic to your website.
We understand all this can be quite overwhelming; it requires time, knowledge and experience you might not have and/or you are not interested to develop by yourself.
This is the reason why we developed our Paid Search Managed Services, to help companies like yours to start moving through their first steps into Digital Marketing.
We are very proud of our work and ability, and fully believe that achieving the best results starts with a great foundation. To start the process, we conduct an in-depth review with each new client to develop a personal and meaningful relationship from which to build. We start by learning about your business, goals, past experience, customers, competition, competitive advantages, and really anything at all related that can help us maximize your advertising investment. We then start the process of getting your account ready to launch based on the agreed strategy and goals. Some of this work includes: a full keyword analysis including negative keywords, keyword organization, copywriting for multiple ads in each group, proper platform settings to maximize results demographically, budget monitoring, and much more.
The platforms at Google offer many options that businesses need to be aware of in order to get maximum results, and we make sure everything is in place properly from the start whether you are brand new or come to us with years of Paid Search history and fully running campaigns. Our work is always done from scratch, and yours to keep.
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Members of our team have been awarded the certificate of achievement for the successful completion of the:
- SEMrush Certification for SEOs
- SEMrush Certification for PPC Specialists
- SEMrush Certification for Content Marketers