GlossaryTerms beginning with Y
Year-over-Year
Comparing a period against the same period last year. The only honest comparison on a seasonal business, where month against month flatters and alarms by turns.
YMYL
Your Money or Your Life. Google’s label for topics that can affect health, finances or safety, where its quality standards are highest.
Back to the full glossary, or read how we build them in From Zero to Hero.