Off-Page SEO
Everything influencing a site’s standing that does not happen on the site: links, mentions, reviews, coverage. Where most AI citations come from.
On-Page SEO
The work done on the page itself: titles, headings, copy, internal links, markup. The part fully within your control.
We work on this: On-Page SEO Services
Open Graph
Markup controlling how a page appears when shared on social platforms. Separate from search markup, and commonly left unset.
Organic Search
Results earned rather than paid for. The distinction matters less each year as answers, ads and listings share the same screen.
Orphan Page
A page no other page links to. Hard to find, rarely crawled, and almost always unintentional.
We work on this: SEO Audit Services
Back to the full glossary, or read how we build them in From Zero to Hero.