Merchant Listing
A product result drawn from feed data rather than from a web page. Governed by feed quality and identifiers, not by on-page copy.
We work on this: eCommerce SEO Services
Meta Description
The summary beneath a result. Not a ranking factor, but it is the sales line that decides whether a ranking turns into a visit.
We work on this: On-Page SEO Services
Microdata
An older way of embedding structured data inline in HTML. Still valid, but JSON-LD is preferred because it keeps markup separate from content.
Microsoft Copilot
Microsoft’s AI assistant, grounded in the Bing index. The reason Bing Webmaster Tools now reports AI performance that Search Console does not.
Mobile-First Indexing
Google indexing the mobile version of a site rather than the desktop one. If content is hidden or missing on mobile, it is missing from the index.
MOFU
Middle of funnel. The comparing stage: options known, trade-offs being weighed. Comparison pages, specifications, and the objections nobody wants to publish.
We work on this: Independent SEO Consultant
Multi-Location SEO
Work for a business with several physical locations, where each needs its own page, its own listing, and its own consistent details.
We work on this: Local SEO Services
Back to the full glossary, or read how we build them in From Zero to Hero.