Target Audience
The group a piece of marketing is written for. Broader than an ideal customer profile, and the thing that decides vocabulary: the words buyers use are rarely the words the business uses internally.
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Technical SEO
The work that makes a site reachable, renderable and interpretable: crawling, indexing, speed, structure, markup. Rarely the whole answer, and always a precondition.
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Thin Content
A page with too little substance to answer anything. Common on product and category pages, and the most frequent reason a page is indexed but never shown.
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Title Tag
The headline a search engine shows for a page. The single highest-leverage piece of text on most pages, and the one most often left on the theme default.
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TOFU
Top of funnel. The learning stage, where the buyer is defining a problem and does not yet know what to ask for. Where AI answers are used most, and where most B2B sites publish least.
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Topical Authority
A site’s recognized depth on a subject, built from coverage, structure and citation rather than from any one page.
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Back to the full glossary, or read how we build them in From Zero to Hero.