GlossaryTerms beginning with Z
Zero-Click Search
A search answered on the results page, so no site is visited. The default outcome for a growing share of questions, and the reason visibility is no longer measured in clicks alone.
Zombie Page
A page that is indexed, earns nothing, and dilutes the site around it. Either improve it, merge it, or remove it.
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Back to the full glossary, or read how we build them in From Zero to Hero.