GlossaryTerms beginning with Q
Qualified Traffic
Visitors who could plausibly buy. The number that matters when raw traffic and revenue disagree.
Quality Rater Guidelines
Google’s published manual for the people who assess search quality. Not the algorithm, but the clearest statement of what it is being tuned toward.
Query Deserves Freshness
Google’s behavior of favoring recent content on topics where recency matters. It explains why some pages decay faster than their quality warrants.
Query Fan-Out
An AI system turning one question into several retrieval queries. It is why a brand can be invisible for the question asked and present for the questions the engine generated.
Back to the full glossary, or read how we build them in From Zero to Hero.