WCAG
The Web Content Accessibility Guidelines. The standard most accessibility law refers to, and the benchmark an audit is measured against.
We work on this: Web Accessibility Compliance Solution
Web Accessibility
Designing a site so people with disabilities can use it. A legal obligation in many markets, and the same structural work that helps machines read a page.
We work on this: Web Accessibility Compliance Solution
WebMCP
A proposed standard for letting AI agents interact with a website’s functions directly rather than by reading the page. Early, and worth watching if agents become buyers.
Wikipedia Entity
A Wikipedia article about an organization or person. One of the strongest signals available for entity recognition, and not something a brand can simply create.
Back to the full glossary, or read how we build them in From Zero to Hero.