Landing Page
The page a visitor arrives on. In paid search it is usually purpose-built; in organic search it is whichever page matched, which is not always the one you intended.
Large Language Model (LLM)
The kind of model behind AI assistants. It predicts text from patterns learned in training, which is why it can state something confidently and be wrong.
Link Building
Earning links from other sites. Still effective, still the most abused discipline in search, and the part most exposed to penalties when shortcuts are taken.
llms.txt
A plain-text file proposing a map of a site’s key content for large language models. Adoption is uneven and no major engine commits to reading it, so treat it as cheap insurance rather than a channel.
Local Citation
A listing of your business name, address and phone on a third-party site: a directory, a chamber of commerce, a trade association. Usually carries no link. Its value is consistency, not authority.
We work on this: Local SEO Services
Local Pack
The map and three business listings Google shows for queries with local intent. Winning it depends on the business profile and proximity more than on the website.
We work on this: Local SEO Services
Local SEO
Work to make a business visible for searches tied to a place. Driven by the business profile, consistent listings and reviews rather than by site content alone.
We work on this: Local SEO Services
Long-Tail Keyword
A longer, more specific query with lower volume and clearer intent. Collectively they outnumber head terms, and they convert better because they ask for something precise.
We work on this: Independent SEO Consultant
Back to the full glossary, or read how we build them in From Zero to Hero.