Page Speed
How quickly a page becomes usable. It affects conversion far more reliably than it affects rankings, which is the better reason to fix it.
Pagination
Splitting a long list across numbered pages. Done badly it buries products several clicks deep, where crawlers and buyers both stop looking.
We work on this: eCommerce SEO Services
Perplexity
An AI answer engine built around citing sources. It links out more consistently than most assistants, which makes it the easiest place to observe citation behavior.
Position
Where a result appeared. An average position across many pages or queries is a blend, not a rank, and reading it as a rank is a common and expensive mistake.
Product Data
The attributes describing a product: title, description, identifiers, images, specifications. The raw material for every shopping surface and most AI product answers.
We work on this: eCommerce SEO Services
Prompt Set
The fixed list of questions an AI visibility program is measured against. Changing it mid-program breaks the baseline, so it is agreed before the first run.
Prompt Tracking
Measuring a brand’s presence against a fixed list of questions over time. The method behind every AI visibility number, and only as good as the question list.
We work on this: Generative Engine Optimization (GEO)
Back to the full glossary, or read how we build them in From Zero to Hero.