Page Speed
How quickly a page becomes usable. It affects conversion far more reliably than it affects rankings, which is the better reason to fix it.
Pagination
Splitting a long list across numbered pages. Done badly it buries products several clicks deep, where crawlers and buyers both stop looking.
We work on this: eCommerce SEO Services
PDP
Product detail page. The page for a single product, where the description, images, price, availability and structured data either answer a buyer’s question or leave it unanswered.
We work on this: eCommerce SEO Services
Perplexity
An AI answer engine built around citing sources. It links out more consistently than most assistants, which makes it the easiest place to observe citation behavior.
PerplexityBot
Perplexity’s crawler, which indexes pages so Perplexity can retrieve and cite them. Blocking it removes a site from a search engine that shows its sources on nearly every answer.
We work on this: Generative Engine Optimization (GEO)
PIM
Product information management. A system holding product data once and distributing it to every channel, so a description or a specification is corrected in one place rather than five.
We work on this: eCommerce Platform and Experience Consulting
PLP
Product listing page. A page showing several products at once, such as a category page or a search results page. It competes for broader queries than any single product page can.
We work on this: eCommerce SEO Services
Position
Where a result appeared. An average position across many pages or queries is a blend, not a rank, and reading it as a rank is a common and expensive mistake.
Product Data
The attributes describing a product: title, description, identifiers, images, specifications. The raw material for every shopping surface and most AI product answers.
We work on this: eCommerce SEO Services
Product Schema
The Schema.org type describing a specific product. Paired with Offer for price and availability, it is what makes a product page eligible for merchant listings and product rich results.
We work on this: eCommerce SEO Services
Product Taxonomy
The hierarchy a catalog uses to sort products into categories. A hierarchy nobody designed produces category pages nobody searches for, and leaves machines unsure what the business sells.
We work on this: eCommerce SEO Services
Prompt Set
The fixed list of questions an AI visibility program is measured against. Changing it mid-program breaks the baseline, so it is agreed before the first run.
Prompt Tracking
Measuring a brand’s presence against a fixed list of questions over time. The method behind every AI visibility number, and only as good as the question list.
We work on this: Generative Engine Optimization (GEO)
Back to the full glossary, or read how we build them in From Zero to Hero.