OAI-SearchBot
OpenAI’s crawler for ChatGPT search results. It is separate from GPTBot, which gathers training data, so a site can allow itself to be cited while still declining to be trained on.
We work on this: Generative Engine Optimization (GEO)
Off-Page SEO
Everything influencing a site’s standing that does not happen on the site: links, mentions, reviews, coverage. Where most AI citations come from.
Offer Schema
The Schema.org type carrying a price, a currency, an availability state and the terms of a sale. Without it a product page states what something is but not whether it can be bought.
We work on this: eCommerce SEO Services
On-Page SEO
The work done on the page itself: titles, headings, copy, internal links, markup. The part fully within your control.
We work on this: On-Page SEO Services
Open Graph
Markup controlling how a page appears when shared on social platforms. Separate from search markup, and commonly left unset.
Organic Search
Results earned rather than paid for. The distinction matters less each year as answers, ads and listings share the same screen.
Organization Schema
The Schema.org type describing a company, including its name, logo, contact details and sameAs links. It is the markup a search engine reads to establish who a business actually is.
We work on this: Technical SEO Services
Orphan Page
A page no other page links to. Hard to find, rarely crawled, and almost always unintentional.
We work on this: SEO Audit Services
Back to the full glossary, or read how we build them in From Zero to Hero.